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Core Object: AdditionalCustomerSegmentationInfo (4.0.0)
Library: RTN_Common (http://www.modeldev.restauranttechnologynetwork.com/models/v4)
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Description
Additional data that may be used to create a customer persona or group customers for marketing purposes. Some data such as gender and language exist directly on the person object where other data will reside within this object.
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| Property | Value |
|---|---|
| Simple Facet: |
 Empty
|
| Facets |
 Summary
Detail
|
Summary
| Field Name | Member Type | Field Type | Description |
|---|---|---|---|
| Demographic | Element |
 Demographic
|
Data that may be used to describe the demographics of a customer. |
| Geographic | Element |
Geographic
|
Data that may be used to describe the geographic location of a customer. |
| Psychographic | Element |
Psychographic
|
Data that may be used to describe the psychographic information related to a customer such as activities, interests and opinions. This may be used to create a persona. |
| Technographic | Element |
Technographic
|
Data that may be used to describe the technographic information related to a customer. This may be used to create a persona. |
| Behavior | Element |
Behavior
|
Data that may be used to describe the behavioral information related to a customer such as tendencies, habits and the like. This may be used to create a persona. |
| NeedsBased | Element |
NeedsBased
|
Data that may be used to describe the needs related to a customer. This may be used to create a persona. |
| ValueBased | Element |
ValueBased
|
Data that may be used to describe the values of the customer. This may be used to create a persona. |
| DataSource | Element |
 Reference
|
Specifies the origin of the segmentation data. |
Detail
| Field Name | Member Type | Field Type | Description |
|---|---|---|---|
| No member fields defined for this facet. | |||